IT Marketing Móvil, a marketing company from Cuenca, presents its LED (light emitting diode) backpack rental service in the local market. Santiago León, journalist and Javier Barzallo, systems engineer, are the creators of this service, which offers an innovative approach to the traditional marketing methods. The company made an approximate investment of $ 5,000 in this project. “This service responds to a trend which implements advertising through technological means, contributing to the environment by saving wasted material, as is the case with flyers, which often end up in the garbage,” says León. Each of the backpacks has GPS radar that…
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