Ciclo Rutas Ecuador: pioneers on impulse bicycle in the south of the country

Jorge Peñafiel is a 27-year-old Cuencano, with 12 years of experience  cycling. He is also the founder and general manager of Ciclo Rutas Ecuador, a bicycle store located on Av. Remigio Crespo. In 2014, Peñafiel started importing Strider impulse bicycles for children under two years old who couldn’t ride a bike with pedals. “We created the market. Nobody knew how to ride these bikes so I started teaching children and that’s how Ciclo Rutas riding school was born,” said Peñafiel. When asked of his passion for teaching children, he said, “Nobody taught me, so I had to learn, the hard…

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