Ecuador Media Marketing Services (EMMS), the owner of The Cuenca Dispatch and CuencaHighLife.com, is pleased to present the following proposal for a targeted marketing campaign to reach into the English-speaking expatriate and Cuencanan communities.
A COMPLETE MARKETING CAMPAIGN
EMMS has a unique position in the Cuenca advertising market to reach the expatriate population AND English-speaking Cuencanan citizens. With a variety of products to build Long-term, Intermediate and Short-term awareness, we know that we can help build your customer base. We offer the following products for your marketing campaign:
CuencaHighLife.com, launched in June 2008, is the longest-running English-language website in Cuenca and one of the longest running in Ecuador.
In addition to the website, CuencaHighLife.com distributes a CuencaHighLife e-newsletter that notifies expatriates of daily developments that directly affect them.
Online advertising offers excellent opportunities for building Brand Awareness and with opt-in messaging can be used very well for short-term appeal advertising.
Summary: CuencaHighLife.com is used for Long-term Brand Awareness and Short-term Appeal advertising.
The Cuenca Dispatch
Newspaper advertising offers an excellent platform for developing Long-term and Intermediate-term Brand Awareness and “Need Belief.” One-quarter and half-page ads in The Cuenca Dispatch provide regular large-space advertising that allow our customers to regularly change out concepts and promotions.
Summary: The Cuenca Dispatch is used for Long-term and Intermediate-term Brand Awareness and Short-term Appeal advertising.
GoBig Web Design & Development
EMMS works with GoBig Web Design & Development to offer our clients expert website development without an overhead cost. By working directly with them we can bring our integrated ideas for our clients to fruition in a rapid, cost-effective time frame.